SEMINAR: Thursday, Dec. 2
Executive Director of Database Marketing & Innovation
Barona Resort & Casino
Since joining Barona in 2001, Scott Reinhardt has played a key role in Barona’s rise to acclaim and its continued standing as an industry and national leader in the use of innovative, cut–ting-edge, and revenue-generating marketing technologies and concepts. As an instructor for San Diego State University’s Casino Marketing Program, Scott’s efforts have garnered multiple American Marketing Association Marketer Of The Year awards, multiple American Gaming Association Awards, numerous Romero Awards for Casino Marketing Excellence, multiple Telly Awards, and the Hollywood Radio & Television Society’s International Broadcasting Award.
SAN DIEGO DIRECT MARKETING ASSOCIATION
Marketing Strategies You Need to Know NOW To Increase Profits
Our world and economy are changing so dramatically that businesses that don’t adapt their marketing strategies will be less competitive and less successful. Attend this power-packed presentation and learn how Barona Resort & Casino has achieved success by making this strategic shift.
Register now, and learn why it’s critical for today’s marketers to . . .
• Identify your operation’s “North Star” to help ensure retention of your most valuable customers; increase loyalty; and boost sales, revenue and profits.
• Pay attention to everything your competition is doing, and find ways to stand out in the marketplace.
• Eliminate wasted efforts, and put all of your financial resources where they make a bottom-line difference.
• Focus your efforts on relationship-building and tactics that generate valuable customer interactions.
• Devote your efforts to trial, testing, and analysis to confirm what works and what doesn’t.
• Take an absolute top-down approach to your corporate culture to keep your organization singularly focused on service, relationships, innovation, attitude, consistency and teamwork.