F&BA Allied Member Tom Kelly of Gray Suit Consulting is offering a Business Tune Up for greater profits!
Stephen A Zolezzi
Food & Beverage Association San Diego County
"Hospitality's Go-To Source"
Most restaurateurs operate so close to their restaurants, their view of the dining experience often differs greatly from those of their guests. Restaurant Tune Up provides ownership and management with a fresh set of experienced eyes. Even seemingly smooth running restaurants will benefit from these services with efficiencies and increased profitability.
Menu development: Includes systematic menu analysis and tune-up with a view to consistency, presentation, value, profitability, appropriateness to theme/goals, and back of the house development. New product development. Setting of "signature" menu as points of distinction unique to that operation.
Operations Tune-up: Includes analysis, staff input, solutions, system development, and training. Improves front of house structure, functionality, experience, consistency, staff relations, flow of service, efficiency. Review of essential detail items needing to be consistently delivered to guests.
Guest experience: Includes evaluation of physical space as it relates to the overall theme/goals. Suggestions for creating an atmosphere that fits the overall goals, message and theme of the establishment and differentiating from competition.
Branding: Includes advice on marketing, concept development and brand refinement. Key message, standards, and mission statement development. Advice on marketing, logo development/use, and collateral marketing. Tradition reinforcement/review to keep pace with changing demographics. Non-advertising focused public relations outreach to reach geographic and demographic markets. Publicity for key personnel. Community outreach to showcase commitment to neighborhood.
A popular and profitable restaurant can quickly turn into a cash drain with declining cover counts. In most instances, this usually has been going on for sometime before ownership is aware of the situation. Momentum is working against success. A turn around requires quick action with immediate, measurable improvements. Gray Suit Marketing has first hand experience with turn around strategies as well as bankruptcy recovery. With time and cash as the highest priorities, Gray Suit Marketing will provide specific action steps to achieve stability and subsequent growth of the ongoing business. In addition to Restaurant Tune Up services, will also address these immediate, critical issues:
Cash flow priorities: Accounts payable and vendor relations. Product cost controls including ordering, receiving, preparation, presentation and collection. Staff retention, training and payroll costs. Budgeting of all variable expenses.
Improve brand: Increase a positive perception of the restaurant while resolving challenges. Strengthen brand by staff involvement and refocused training. Position brand for future growth as a vital contemporary competitor in the marketplace.
Drive sales: In house promotions, increase server sales, increased average checks, target a better demographic, develop loyal return customers, and develop new profit centers.
Action plan: Gray Suit Marketing will assist management in producing a actionable plan that includes methods to evaluate progress. Results will be maximized with minimum further cash outlay.
For an immediate quote, or even a minimum 3 hour
mini-review, contact us directly at:
858- 571-8733 (Ext. 705)